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Academic Catalog
2025-2026 UVA Wise Catalog 
  
    Apr 29, 2026  
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2025-2026 UVA Wise Catalog

HTM 4032 - Guest Experience Design, Planning, and Development

Credit(s) 3

This course explores theories and principles to study customer journeys and guest experiences in hotels, casinos, or lodging establishments. Topics include key elements, stages, strategies, and tools for improving and maintaining facilities and services to ensure customer/guest satisfaction. Using a customer-centric approach and customer/guest database, students will explore case studies, conduct research, generate ideas, and develop a prototype to enhance the change, growth, and image of the selected organization.

Prerequisites
HTM 2010 , or HTM 3030 , or BUS 1850  
Course Frequency:
Fall, Spring
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