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Academic Catalog
2025-2026 UVA Wise Catalog 
  
    Apr 29, 2026  
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2025-2026 UVA Wise Catalog

HTM 4051 - Event Experience Design and Creation

Credit(s) 3

A unique course allows students to design, plan, and produce a live event, meeting, incentive, conference, or exhibition. The course focuses on a hands-on learning project in which students design events activities, ambient, and elements to create experiences and build audience engagement. Students will also learn about venue selection, budget allocation, stakeholder negotiation, event planning, marketing, risk management, and project evaluation.

Prerequisites
HTM 2010 , HTM 3050 , or BUS 1850  
Course Frequency:
Fall, Spring
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