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Academic Catalog
College Catalog 2024-2025 
  
    Jan 02, 2025  
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College Catalog 2024-2025

COM 3850 - Principles of Advertising

Credit(s) 3

This course introduces students to the fundamentals of advertising. We will examine the role of advertising within an integrated marketing communications (IMC) environment, relevant advertising theories and concepts, specific activities of advertising professionals, and the ethics of advertising.

Repeatable: Yes
Modality: Face-to-Face
Lab: No
Course Frequency:
Spring
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