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Academic Catalog
College Catalog 2024-2025 
  
    Mar 14, 2025  
College Catalog 2024-2025

MKT 3100 - Advertising & Mkt Communication


Credit(s) 3

An introduction to the theories and principles involved in several types of marketing communications, including advertising, sales promotion, public relations, direct marketing and in-store promotions. This course has a research emphasis, and will require students to conduct original research projects and present results.

Prerequisites
MKT 2020
Course Frequency:
Spring