Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

Academic Catalog
College Catalog 2024-2025 
  
    Mar 14, 2025  
HELP
College Catalog 2024-2025

MKT 3100 - Advertising & Mkt Communication

Credit(s) 3

An introduction to the theories and principles involved in several types of marketing communications, including advertising, sales promotion, public relations, direct marketing and in-store promotions. This course has a research emphasis, and will require students to conduct original research projects and present results.

Prerequisites
MKT 2020
Course Frequency:
Spring
Catalog Navigation
  Catalog Home
  Chancellor’s Letter
  Academic Calendar
  About the College
  Accreditation
  The Campus
  Admissions
  Financial Aid
  Tuition and Fees
  Payment Policies
  Academic Information
  Academic and Other Policies and Procedures
  Complaints, Grievances and Appeals
  Majors and Minors
  General Education Liberal Arts Core
  Department of Business and Economics
  Department of Communication Studies
  Department of Education
  Department of History and Philosophy
  Department of Language and Literature
  Department of Mathematics and Computer Science
  Department of Natural Sciences
  Department of Nursing
  Department of Social Sciences
  Department of Visual and Performing Arts
  Interdisciplinary Studies
  Undergraduate Course Descriptions
  Full Course Listing
  UVA Board of Visitors, UVA Wise College Board, Administration
  Archived Catalogs
   
All catalogs © 2025 The University of Virginia at Wise.
Powered by Modern Campus Catalog™.