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Academic Catalog
College Catalog 2024-2025 
  
    Mar 14, 2025  
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College Catalog 2024-2025

MKT 3200 - Digital Marketing

Credit(s) 3

This course will examine digital marketing strategy, implementation, and execution. We will cover the what, why and how of major digital marking channels, including online advertising, search engine optimization, mobile, social media, email marking, and web analytics. Upon completion, students will gain a comprehensive knowledge and know how to develop an integrated digital marketing strategy, from formulation to implementation.

Course Frequency:
Spring
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