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Academic Catalog
College Catalog 2024-2025 
  
    Mar 14, 2025  
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College Catalog 2024-2025

MKT 3500 - Consumer Behavior

Credit(s) 3

This course presents Business students with a cross-section of social science perspectives on consumer behavior. These will include the fields of Psychology, Social Psychology, Sociology, and Anthropology as they pertain to consumers’ acquisition and use of products. Additional theories and findings will be incorporated from Biogenetics, History, Semiotics and Neuroscience, Applied experience will be gained through analysis of research projects in which students will collect and interpret consumer behavior data.

Prerequisites
MKT 2020
Course Frequency:
Fall
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