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Academic Catalog
College Catalog 2024-2025 
  
    Mar 14, 2025  
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College Catalog 2024-2025

MKT 4100 - Marketing Research

Credit(s) 3

The Marketing Research course is designed to introduce students to the fundamentals of both qualitative and quanitative research design, implementation and evaluation. Within qualitative research the topics include in depth interviews, focus groups, projective techniques, participant observation and ethnography. Quantitative material includes questionnaire design and testing, issues of reliability and validity, sampling, statistical significance testing, nonparametric statistics for small samples, and analysis of variance.

Prerequisites
MKT 2020
Course Frequency:
Spring
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