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Academic Catalog
College Catalog 2024-2025 
  
    Dec 11, 2024  
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College Catalog 2024-2025

PED 2450 - Sports Marketing

Credit(s) 3

The junior or senior level course is a study of basic marketing concepts with application to both amateur and professional sport organizations. Topics include promotion, public relations, sport consumer behavior, strategic market planning, technology applications and different types of sponsorship.

Course Frequency:
Fall
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