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Academic Catalog
College Catalog 2024-2025 
  
    Jan 04, 2025  
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College Catalog 2024-2025

MKT 2020 - Principles of Marketing

Credit(s) 3

An introduction to business activities and behavior involved in marketing goods and services in a market economy. Topics include the marketing function, consumer behavior, marketing practices of firms, and the interaction of firms’ marketing activities with external market forces.

Course Frequency:
Fall, Spring
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