COM 3250 - Social Media Communication

Credit(s) 3

The purpose of this course is to give students an introduction to preparing and producing effective communication on social media, especially ofr a workplace and/or business. Students learn the foundations of using social media communication for the workplace/for businesses with a focus on knowing company goals; understanding the role of a brand persona and the importance of audience analysis/audience targeting; and working with social media platform(s) of choice. Students will consider how wording, timing, and content impact their media-based messages. Throughout the course, students “work” for a mock business that has them apply course concepts by creating social media goals, content, and communication. Students also spend the semester following a real business/brand of their choice on social media and do a content analysis project with the ultimate goal of acting as a mock consultant for that company suggesting ways to maintain effective communication and decrease ineffective communication.

Course Frequency:
Intermittenlty

Request Information

Calculate Your Cost

Create Your Future

Open to Opportunity

See What’s Possible

Elevate Your Career

Your bright future begins now.

COM 3250 - Social Media Communication

Request Information

Calculate Your Cost

Create Your Future

Open to Opportunity

See What’s Possible

Elevate Your Career

Admissions

Center for Teaching Excellence

M.Ed. in Curriculum and Instruction

Support UVA Wise

COM 3250 - Social Media Communication