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Academic Catalog
College Catalog 2024-2025 
  
    Jan 02, 2025  
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College Catalog 2024-2025

COM 3460 - Social Media Strategy

Credit(s) 3

Students learn the skills necessary to help organizations and/or businesses create a full social media strategy for their social media use across popular platforms. The first two parts of the course are reserved for learning the background history and the dynamics involved in social media, the benefits associated with strategy, and an overview of the current social media field today to give students a framework for planning. For the remainder of the course, students work both independently and as a team to create a strategy from scratch for a real class client. This step-by-step process will ultimately lead to a full strategy portfolio that students present with their classmates to the class client.

Course Frequency:
Intermittenlty
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